Diseño de paquete
Linea de Producto
Silver WinnerEntrant: TBWA\Colombia, Bogotá
Cemento Argos"Argos Passion for Baseball"
Nombre corporativo del cliente: Argos
Ejecturivos de cuenta: Stefano Rispoli/Jenny Jiménez
Agencia: TBWA\Colombia, Bogota
Director creativo ejecutivo: Jaime Cueto
Director creativo: Juan Pablo Rodríguez
Copywriter: Jairo Rodríguez
Director de Arte: Diego Durán
Illustrador: Diego Durán
Pre-producción: Pedro Urrego
Descripción del proyecto:
CEMENT FOR COLLECTORS
THE CHALLENGE:
After replacing one of the leading cement brands for the Dominican people, Argos Cements, a Colombian company, landed in Dominican Republic seeking to generate a natural approach to the brand, by being perceived as a company that understands the needs and culture of the country.
THE OPPORTUNITY:
Baseball, the national sport and main entertainment of our target group.
THE ACTION:
To design our bags with baseball-related art in the "Passion for Baseball Special Edition," during the 2014-2015 season.
THE RESULT:
Bags became collectibles for construction workers, and inspired them to seek all of them. It was such a success that there is already an order of new artwork for the 2015-2016 season that will have a very special promo.
